2026 CES B2B
Global Exhibition
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ROBOROCK 2026 CES B2B
Global Exhibition
Project Background
Held annually in Las Vegas, CES is the world’s most influential platform for breakthrough technology and global brand positioning. At CES 2026, Roborock—the world’s No.1 robotic vacuum brand—sought to demonstrate not just product advancement, but a redefinition of spatial mobility in home cleaning.With the unveiling of a concept robot vacuum capable of climbing stairs through leg-like mobility, the brand signaled its ambition to move beyond conventional limitations. Under the broader theme, “The Greatest Meeting the Greatest,” Roborock emphasized human-centered innovation—positioning technology not merely as performance enhancement, but as a means to expand everyday freedom.
The challenge was to translate this technological breakthrough into a spatial experience that could communicate real-life impact instantly and memorably within the highly competitive CES environment of over 4,100 global exhibitors.
Our Solution
Building on our success with Roborock’s CES 2025 showcase, EIDETIC was once again entrusted with the brand’s exhibition strategy and experience design for CES 2026.To move beyond static displays, we engineered an immersive, performance-based environment that replicated real-world residential settings to validate the product’s effectiveness. The centerpiece featured the world’s first two-wheeled, legged robot vacuum, the Saros Rover, accompanied by four synchronized Saros Z70 units performing a tightly choreographed robotics sequence. By merging advanced engineering with performative storytelling, we transformed technical capability into a compelling experiential narrative.
The result was an overwhelming response, characterized by continuous on-site filming, significant organic digital amplification, and widespread industry recognition. Roborock’s booth was honored with the Silver Prize at the Best of Show Stand Awards, organized by the Experiential Design Authority. This project stands as a testament to how strategic experience design, rather than mere scale, can secure a decisive competitive advantage on the global exhibition stage.
- Creative Strategy & Attendee Journey Mapping
- Overall Design, Fabrication & Construction of the Booth & Application
- Stage Management & Execution
- Promotional Video Production
- HR Management & On-Site Supervision
Read more about the award and the recognition here
