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CES 2026: The World’s Largest Stage for Innovation
September 8, 2025
CES 2026: The World’s Largest Stage for Innovation
Every January, Las Vegas becomes the epicenter of global innovation. As the world’s most influential tech event, CES 2026 (Consumer Electronics Show) will once again bring together leaders from consumer electronics, mobility, AI, and digital health to set the tone for the year ahead.
Why Your Brand Should Exhibit at CES
CES is the world’s most influential technology event, where industry leaders, startups, investors, and media gather each January in Las Vegas to set the year’s agenda.
For attendees, the No. 1 reason to visit CES is to see new products. That means people come ready to explore, engage, and invest in the technologies shaping how we live. For brands, it’s the ultimate platform to launch innovations, build credibility, and form connections that matter.
CES 2025 by the Numbers
- ✔️142,000+ attendees
- ✔️4,500+ exhibitors
- ✔️1,400 startups within Eureka Park
- ✔️305 Fortune 500 companies
- ✔️Participants from 158 countries, territories, and regions
- ✔️53% senior-level executives
These numbers prove why CES remains tech’s biggest stage. From Fortune 500 giants to disruptive startups, the entire ecosystem gathers in one place — making CES the most powerful launchpad for ideas, partnerships, and brand storytelling.
CES 2026 will take place on January 6–9, 2026, in Las Vegas, Nevada, USA.
The Las Vegas Convention Center (LVCC) is the main venue, hosting the largest number of exhibitors and keynote sessions. In addition, partner venues such as The Venetian Expo, Aria Resort & Casino, and other event spaces across the city will feature specialized exhibits, conferences, and networking programs.
But the real value of CES goes beyond the official show dates and venues. Many companies schedule business meetings before and after the event, and countless networking opportunities happen outside the convention halls—in hotels, restaurants, and dedicated meeting spaces throughout Las Vegas.
That’s why CES is not only an exhibition but also a city-wide platform for connections and deal-making.
What Should Exhibitors Know About CES?
Exhibiting at CES is more than booking a booth. To succeed, companies need to prepare for the unique challenges and opportunities of the world’s biggest tech event. Here are some of the most important factors to keep in mind:
1. CES Show Services and Costs
One of the biggest challenges of exhibiting in the U.S. is the cost of show services. Unlike in Asia or Europe, CES exhibitors must work with union labor for almost every task — from installing a single TV screen to electrical wiring or carpentry. Labor is expensive, and because of union rules, you often cannot expect the same speed or flexibility you might find in other regions. This makes booth construction one of the costliest parts of the show.
On top of that, U.S. trade shows apply a drayage fee (also called material handling). Exhibitors are charged based on the weight of every item that enters the venue. This means that every box, crate, or pallet adds to the bill — regardless of distance traveled. Many first-time exhibitors are surprised by these fees, which can significantly inflate overall costs.
Because of these realities, CES booths are often designed to be lighter and simpler. Fabric walls, modular systems, and efficient layouts help reduce expenses compared to heavy wooden structures. It’s also critical to book services like electricity, internet, and water early — early-bird discounts can save thousands of dollars and prevent last-minute cost overruns.
In short, great design is important, but understanding regulations and budgeting for services is what keeps CES projects on track. Smart preparation allows you to maximize impact without being overwhelmed by hidden costs.
2. Promotion and Visibility
CES is not only about what happens inside your booth — it’s also about how you promote it.
Signage and Digital Displays for CES
Right outside the Venetian Expo stands one of the most famous digital landmarks in the world: the Sphere. Alongside it, banners and digital signage cover the convention center inside and out. Leveraging these high-visibility placements is key to attracting attention to your booth.
👉 Read more about global Sphere cases
Launch Videos and Online Content
On-site displays matter, but so does online visibility. If your product launch aligns with CES, a launch video can amplify your presence far beyond the show floor. Creative agencies compete to produce 3D-style content and cutting-edge visuals, so choosing the right partner can make all the difference.
3. Hotels, Transportation, and Logistics
During CES, time is your most valuable resource. Hotels near the Las Vegas Convention Center and Venetian Expo are expensive, but staying within walking distance saves countless hours compared to driving and parking.
If your schedule requires moving between the Las Vegas Convention Center and the Venetian Convention Center, plan your routes in advance. Shuttle waits can be long, so knowing pick-up and drop-off zones for taxis or ride-shares will save time and stress. In upcoming posts, we’ll share more detailed tips on transportation and meeting spots.😉
Why Choose Eidetic as Your CES Marketing Agency
Preparing for CES is complex, but choosing the right partner makes all the difference. Eidetic brings proven expertise and global reach to help brands succeed on tech’s biggest stage.
- ✔️Proven Trade Show Experience
With years of experience in major consumer electronics exhibitions, we know how to deliver impact at scale. At IFA 2025, Eidetic served as the lead marketing agency for Midea’s flagship booth — the largest at the show. From design to on-site execution, our team handled every detail with precision.
- ✔️Global Network, Local Expertise
Our headquarters in the U.S. and offices across Asia give us a unique advantage. We combine strengths from each region: U.S. teams for local control, Korea for world-class design, and China for cost-efficient production. This synergy ensures the highest quality while keeping efficiency in mind.
- ✔️End-to-End Management
At Eidetic, we go beyond booth design. From HR staffing and on-site operations to logistics and vendor management, we handle the details so our clients can focus on what matters most: showcasing their innovations.
With Eidetic, you don’t just get a booth — you get a partner who understands CES inside and out. Our goal is simple: to help your brand maximize visibility, minimize risk, and deliver an unforgettable presence at the world’s most influential tech event.
👉 Explore 2025 Roborock at CES
